KCET & LinkTV

New Generation Public Media Website

Role

Entire web design from wireframing to design

Team

Jennifer Lau
KCET Creative Team

Duration

December 2014–August 2015

Reinventing a new direction

KCET and LinkTV are the merger of two organizations. Its mission is to reinvent the value and purpose of ‘independent media’ as a vitally important source of cultural ideas, global connectivity and diverse perspectives in the U.S.

Through my collaborative efforts, a responsive redesign of the entire website (Home, About, Video Pages, Donation Pages, etc.) was made for a better experience for the desktop, mobile, and tablet.

Background

Through my collaborative efforts with the team, a responsive redesign of the entire website (Home, About, Video Pages, Donation Pages, etc.) was made for a better experience for the desktop, mobile, and tablet. Through this experience, I’ve grown as a designer while working with the team such as:

Implemented a Design Process. Since the site is robust, we each had to figure out what pages to design first. A person suggested a numbering system where “1” was made the priority and “99” was low priority.
Defining a Direction. The With KCET heading in a new direction, the creative team and I had to come up with a way to represent its brand moving forward.
Defining a Design System. Once we’ve defined a brand identity, I was able to create style guidelines for how certain elements and assets are used.

Understanding the problem

At kickoff, I had to understand the types of problems and challenges the company was going through and how we were going to address them when we do user experience.

Due to a signed NDA, I’m only able to reveal the key insights of the problem.

Lack of messaging.

Lack of brand identity.

Lack of visual identity.